ABOUT
Mòr Diversity was founded by Aneela McKenna, who has worked as an equality, diversity and inclusion professional for over 20 years.
We create change with impact, supporting organisations to build cultures where people feel valued, connected and able to thrive. Our work brings together a trusted network of like-minded, human-centred associates — professionals who share our values and bring deep expertise across inclusion, wellbeing, community and systems change.
Grounded in lived experience, evidence and insight, we help organisations see their people, communities and systems differently. Through creative and participatory approaches, we build capability, bring people with us and support lasting improvement across organisations and the communities they influence.
PEOPLE
At Mòr Diversity, we work collaboratively.
Our associates are not an add-on — they are part of how we deliver impact. For each project, we assemble a team that reflects the complexity of the challenge, combining strategic insight, legal expertise, behavioural understanding, climate justice practice, organisational systems insights and lived experience.
Together, we support organisations to build cultures, systems and communities that are equitable, inclusive and future-facing.
Aneela McKenna
Founder | Equity, Inclusion & Accessibility Lead
Aneela McKenna is the founder of Mòr Diversity and a strategic leader in equity, inclusion and accessibility with over 20 years’ experience working across public institutions, major sporting events and community systems.
Her work sits at the intersection of governance, culture and lived experience. Aneela specialises in embedding inclusion into strategy, policy and infrastructure — ensuring accessibility and equity are integrated from the earliest stages of planning rather than applied retrospectively.
She has led accessibility and inclusion strategy for major international sporting events and advised organisations across sectors on Equality Impact Assessments, governance reform, accessibility audits and culture change. Her approach combines legislative understanding, practical implementation and a deep commitment to community-centred practice.
Before founding Mòr Diversity, Aneela held senior equality, diversity and inclusion roles within national institutions, leading policy development, compliance frameworks and organisational transformation.
Her work is grounded in evidence, accountability and relational practice — supporting organisations to move from intention to measurable impact.
Zarina Ahmad
Climate Justice & Intersectional Environmental Leadership
Zarina Ahmad is Co-Director of the Women’s Environmental Network, where she leads intersectional work at the nexus of climate, race and gender. She is a climate change communicator and PhD researcher specialising in food justice, community-led climate action and racial justice.
Zarina is the founder of the Ethnic Minority Environmental Network, advancing racial justice and participation within environmental movements. Her work centres on ensuring that climate action is community-led, inclusive and accountable.
Recognised on BBC Woman’s Hour’s Our Planet Power List (2020) for environmental leadership, Zarina brings extensive experience supporting grassroots climate initiatives and developing climate leadership programmes that centre marginalised voices.
Her work strengthens Mòr Diversity’s expertise in climate justice, community engagement and intersectional environmental practice.
Dr Karla Pérez Portilla
Legal Scholar | Social Justice & Anti-Discrimination Specialist
Dr Karla Pérez Portilla is a legal scholar and consultant whose work sits at the intersection of academia, advocacy and community engagement. Her expertise centres on social justice, anti-discrimination law and the practical application of equality frameworks within institutions and public life.
Karla has contributed her legal and policy expertise across sectors, including grassroots organisations, the Equality and Diversity Committee of the Law Society of Scotland, the Mental Health Foundation (Trustee), and Police Scotland, where she supported anti-racism learning and action.
She is the author of Principio de Igualdad (Porrúa, 2007) and Redressing Everyday Discrimination (Routledge, 2016), and her work has been published in leading journals including the International Journal for Crime, Justice and Social Democracy and Scottish Affairs.
Karla’s research and knowledge exchange are rooted in explicit positionality and reflexivity, drawing on lived experience to interrogate cultural, political and institutional structures. Her work strengthens Mòr Diversity’s legal grounding, analytical depth and anti-discrimination practice.
Yasmin Dofournet
Behavioural Insight & Consumer Strategy Specialist
Yasmin Dofournet brings over 18 years’ experience in consumer insight and behavioural analysis. Beginning her career in management consultancy at Ernst & Young Warsaw, she went on to hold senior insight roles at 3M in the UK and is currently Director of Consumer Insight in France.
Passionate about understanding human behaviour and decision-making, Yasmin lectures in behavioural science and contributes expert perspectives on innovation, future trends and organisational insight. She serves as a board member for several NGOs and is an experienced chair and moderator at industry events.
Her expertise strengthens Mòr Diversity’s work in organisational culture, audience insight, engagement strategy and evidence-informed programme design.
Natalie Shering
Leadership & Collaborative Practice Specialist
Natalie Shering brings over 25 years of experience across the corporate and public sectors, with particular expertise in healthcare. Her career spans senior roles within the NHS and collaboration with global pharmaceutical organisations, giving her deep insight into complex systems, governance and organisational culture.
A lifelong networker, Natalie is skilled at connecting leaders across and within organisations to drive collaboration, diversity and inclusive practice. She specialises in supporting individuals and teams to navigate complex challenges through reflection, connection, creativity and collaborative problem-solving.
Natalie integrates her passion for photography into her leadership practice, using creative and nature-based approaches to help leaders reconnect with purpose, perspective and innovation. Her work strengthens Mòr Diversity’s systems insight, relational leadership practice and wellbeing-informed approach to change.
CASE STUDIES
2023 UCI Cycling World Championships
Sector: Global Sport & Events
The 2023 UCI Cycling World Championships was a major international sporting event, bringing together multiple cycling disciplines, venues and global audiences across Scotland.
Mòr Diversity was commissioned to lead the strategic vision for equality, diversity and inclusion across the event. We worked as a central partner to the organising body and delivery partners, providing a cohesive inclusion framework supported by monitoring, accountability and clear governance.
Our work included comprehensive accessibility audits across venues, ensuring inclusive design was embedded from the outset rather than treated as an add-on. The project concluded with a detailed evaluation report capturing learning, outcomes and the event’s longer-term legacy for equity and inclusion within cycling and major sporting events.
RSPB – Nature Neighbourhoods
Sector: Environment & Community
The RSPB is the UK’s largest nature conservation charity, working to protect wildlife while connecting people and communities with nature.
Working in partnership with the RSPB, Mòr Diversity developed and delivered the Nature Neighbourhoods programme to support community organisations to engage more effectively with diverse communities. Our focus was on building confidence, skills and understanding so that equality, diversity and inclusion became central to outreach practice.
The programme enabled organisations to move beyond traditional engagement approaches, developing creative, locally relevant methods that support more inclusive environmental action and community participation.
Outward Bound Trust
Sector: Education & Outdoor Learning
The Outward Bound Trust is an educational charity that uses outdoor experiences to support learning, confidence and personal development.
Mòr Diversity was invited to design and deliver an intensive development programme for the Trust’s internal EDI Champions. Using interactive workshops and applied learning, we equipped participants with practical tools to influence culture and embed inclusive practice across the organisation.
This work strengthened internal capability, ensuring the organisation’s commitment to inclusion is actively led and supported by a confident and skilled internal network.
Santa Cruz Bicycles
Sector: Private Sector / Manufacturing
Santa Cruz Bicycles is a global mountain bike manufacturer with a strong brand identity and workforce-led culture.
We partnered with Santa Cruz Bicycles to deliver a series of values-based workshops for their 150-person workforce. The programme created space for open dialogue around inclusion, allyship and social responsibility, helping staff connect organisational values with everyday behaviour.
The work contributed to a more cohesive workplace culture where inclusion is understood as a shared responsibility rather than an abstract principle.
Outdoor Industry Research
Sector: Sport, Leisure & Outdoor Industries
This project focused on the UK mountain bike sector, spanning grassroots participation, commercial organisations and national stakeholders.
Mòr Diversity was commissioned to undertake an in-depth research project exploring systemic barriers and emerging good practice within mountain bike culture. The research highlighted challenges around access, representation and informal structures, providing a clear evidence base for change.
The findings have informed sector-wide conversations and events, helping organisations and leaders take practical steps towards a more inclusive outdoor culture.
Cycling UK – Diversity & Inclusion Champions
Sector: Voluntary & Membership Organisations
Cycling UK is a national charity and membership organisation promoting cycling for transport, leisure and wellbeing.
Cycling UK engaged Mòr Diversity to support the development of a Diversity & Inclusion Champion role across its network of over 200 affiliated cycling groups. We designed a practical toolkit to clarify the purpose, responsibilities and impact of the role, aligned with the organisation’s inclusion commitments.
The work supported grassroots clubs to embed inclusion locally, helping broaden participation and strengthen community-level engagement.
Association of Mountaineering Instructors (AMI)
Sector: Professional Bodies & Outdoor Education
The Association of Mountaineering Instructors is a professional body representing qualified instructors working across the outdoor sector.
AMI commissioned Mòr Diversity to design and deliver a two-part CPD programme focused on inclusive leadership. The sessions responded to underrepresentation in the sector and supported members to develop confidence, inclusive practice and leadership capability.
Participants have since applied inclusive and positive action approaches in their professional contexts, supporting wider access and engagement within mountaineering and outdoor instruction.
Singletrack Magazine – Understanding Racism Toolkit
Sector: Media & Cycling Industry
Singletrack Magazine is a leading publication within the mountain biking and cycling industry.
Mòr Diversity was commissioned to develop an awareness-raising toolkit to support the cycling trade in understanding racism and its impact. Delivered through video-based resources, the toolkit enabled honest reflection and practical discussion around barriers to inclusion.
The work supported organisations across the trade to move beyond awareness and consider actionable steps to improve diversity and inclusion in practice.
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